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Site Design/Layout
Copywriting
E-Commerce
Multimedia
Custom Graphics
Websites begin making an impression the moment you lay eyes on them. Your first, visceral reaction to the appearance and organization of a site often determines whether or not you choose to move on to another site, usually after only a few seconds.
Several factors play into the immediate reaction you have to a site's look and feel :
Is the site cluttered with too many needlessly flashy elements? Does the choice of font seem garish or out of place? Is the site riddled with grammatical and spelling errors? Do the pages take inordinately long to load? Does the site quickly provide you with the essentials you want to know about (or is it at least reasonably clear how to navigate to the content you are most interested in)?
A solid design and layout--it's the foundation of every elegant, engaging and effective Right Brain website. Check a few of them out in the portfolio.
Your company's website is often the first glimpse that potential customers have of your business. For small businesses, this first impression is especially critical; you want your site to speak to every customer at least as effectively (if not more!) as if you yourself were introducing your business in person. In conjunction with the subtler messages conveyed by your site's overall look, feel and layout, most of this communication is accomplished by effective writing--writing that clearly conveys your company's core services and strengths, and also serves to attract the kind of clientele that you want most.
Websites are wonderfully suited for showcasing your business via videos and photo galleries (see the "Multimedia" services), but it is the writing that does the heavy lifting of communicating your story with your customers. From the first words that visitors encounter on your homepage, good writing is the glue that serves to unify your site's message. Working in collaboration with you, Right Brain can help craft a consistent, engaging narrative based on your own (often disparate) sources of company information.
Flashy graphics and videos alone are rarely enough to convey a complete message; you will likely have pages in your website that are heavy on text, but that doesn't mean that they have to be tedious or uninteresting.
Elegant, engaging and effective writing--another critical component baked right in to every Right Brain website.
In addition to being your company's "always-on, always accessible" showcase, your website can also be an "always-on, always accessible" point of sale for your products and services!
It's never been easier to integrate sophisticated e-commerce capability into websites (and to do so in very elegant ways), thanks to companies like PayPal. For many small businesses looking for a way to accept orders and payments online, it's hard to beat the combination of ease-of-use and comprehensive reporting that PayPal offers. Your customers don't even need to have PayPal accounts--PayPal accepts all major credit and bank debit cards.
Working with you, Right Brain can help you integrate a PayPal shopping cart into your website; if you don't have a PayPal account, we can set one up for you and walk you through the process of transferring payments directly to your chosen bank account. You'll be surprised how seamlessly it all works--for your customers placing orders, and for you, collecting payments!
Elegant, engaging and effective e-commerce solutions from Right Brain. Check out a slick shopping cart implementation here (go ahead, make some selections and click on the corresponding "Add to Cart" buttons to see the sliding shopping cart panel in action)--and then imagine what you might do with a similar setup in your own website!
Pictures can indeed speak a thousand words, which is another reason why, more than ever before, well-crafted, multimedia-rich websites are a powerful platform for showcasing your business, and for providing relevant, timely and engaging content to your new and existing customers.
Show off samples of your work, provide profiles of your staff, highlight your company's community involvement--photo galleries and slideshows are always among the most-viewed pages of any website.
And if pictures speak a thousand words, just imagine what well-crafted videos can do! Introduce your business and staff personally, give a tour of your facilities, provide useful "tips and tricks" to your website's visitors. Many things are best explained through the medium of video; processes that would require pages of text to explain can be demonstrated in an informative, high-impact way via video. What's more, visitors to your site can "sit back and watch" instead of having to read through extensive written descriptions. If you have a software-based product, videos showing your software in action make for very compelling content.
If full-on video is overkill for a particular situation, audio clips (and even full-featured podcasts) are another effective option for providing engaging multi-media content to your site's visitors.
You can choose to produce as much or as little of the multimedia content as you feel comfortable with, and let Right Brain do the rest. Or, since you're likely pretty busy keeping your business running and your customers happy, Right Brain has the skill and experience to work with you to produce all your multimedia content for you.
Videos on your website are a great way to personalize your message--a message that's accessible 24/7 to your potential customers. Whether you choose to produce the photos, audio clips or videos yourself, or have Right Brain do so, you can count on them being presented in the most elegant, engaging and effective ways. Check out a representative photo gallery, and even a video.
Given the wide range and ready availability of professionally-designed stock graphics, you might think that there wouldn't be much need for custom graphics on your website (or on any of your company documents). Indeed, opting to have a custom logo or one-of-a-kind icons might seem downright frivolous.
And yet there are situations when nothing less than custom-designed graphics will do, to provide precisely the kind of brand identity or personalized message you want to convey to your customers. Whether you're looking to modify an existing graphic or want to come up with an entirely new one, Right Brain can help. What's more, the Right Brain approach to developing your site's unique look and feel often leads very naturally to ideas for designing custom graphic elements, be it a logo or website navigation icons. Just ask--we'll be happy to give it a go.
Of course, websites aren't the only place where custom graphics can really shine--from CD/DVD covers to T-shirts to header images on company stationery, well-designed graphics add a unified, professional feel to your company's marketing collateral (not to mention your overall image).
